Museum and bookshop merchandising

News and trends for museum merchandising and bookshop gadget
by ModulstudioART

Customised Gadgets for Exhibitions, Museum Bookshop and Gift Store

Customised Gadgets for Exhibitions, Museum Bookshop and Gift Store

All the museums of the world and all the art exhibitions have one thing in common: the Bookshop, gift shop, or the place where every visitor ends his tour and his visit to the exhibition. This area of the museum doesn’t just represent a sales channel, it’s the true soul of the cultural event itself. It is precisely by visiting this place that the visitor can bring home something tangible to remind him about the recent visit.

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Museum shop: considering target audience

Museum bookshop

When it comes to your customers, you have to use a comprehensive approach, creating the best possible conditions to attract all target audiences. One thing is for sure: all customers are museum visitors. This could sound provocative, but is something to think about carefully. Who are your visitors? They are definitely attracted by arts, they like to feel new emotions and they want to be enriched by the museum experience.

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Four top merchandise collections for museums

Four top merchandise collections for museums

Presentation of the new collections for museum bookshops by Modulstudio ART, made 4 different types of personalized gadgets for: Belvedere Museum, Prado Museum, La Mayson de Colette and Palazzo Fabroni, joined together by a common thread that is the artwork depicted in various forms and gadget solutions to meet different audiences.

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Museum gift shop: a smart business tool

Museum bookshop

Doing smart business through a bookshop is a goal every museum manager should strive to achieve. Addressing different kinds of customers has to offer hints and ideas, encouraging to keep looking for items capable of giving emotions and making the museum visit unforgettable.

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Museum merchandising, bookshop gift shop

Museum bookshop

Visiting a museum is often a point of arrival for many visitors, which, notwithstanding the wide spread advertisement of the works through media and the web, creates an excitement and anticipation that become amazement and wonder at the moment of entry into the museum. Museum merchandizing (which has grown since the passing of the Ronchey law) is there to gratify museum goers, seeking to put into their hands something that often remains impressed only in their memories and hearts.

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