Museum and bookshop merchandising

News and trends for museum merchandising and bookshop gadget
by ModulstudioART

Museum gift shop: a smart business tool

Museum bookshop

Doing smart business through a bookshop is a goal every museum manager should strive to achieve. Addressing different kinds of customers has to offer hints and ideas, encouraging to keep looking for items capable of giving emotions and making the museum visit unforgettable.

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Museum shop: considering target audience

Museum bookshop

When it comes to your customers, you have to use a comprehensive approach, creating the best possible conditions to attract all target audiences. One thing is for sure: all customers are museum visitors. This could sound provocative, but is something to think about carefully. Who are your visitors? They are definitely attracted by arts, they like to feel new emotions and they want to be enriched by the museum experience.

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Museum merchandising, bookshop gift shop

Museum bookshop

Visiting a museum is often a point of arrival for many visitors, which, notwithstanding the wide spread advertisement of the works through media and the web, creates an excitement and anticipation that become amazement and wonder at the moment of entry into the museum. Museum merchandizing (which has grown since the passing of the Ronchey law) is there to gratify museum goers, seeking to put into their hands something that often remains impressed only in their memories and hearts.

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