Presentation of the new collections for museum bookshops by Modulstudio ART, made 4 different types of personalized gadgets for: Belvedere Museum, Prado Museum, La Mayson de Colette and Palazzo Fabroni, joined together by a common thread that is the artwork depicted in various forms and gadget solutions to meet different audiences.
When it comes to your customers, you have to use a comprehensive approach, creating the best possible conditions to attract all target audiences. One thing is for sure: all customers are museum visitors. This could sound provocative, but is something to think about carefully. Who are your visitors? They are definitely attracted by arts, they like to feel new emotions and they want to be enriched by the museum experience.
The news broke a few weeks ago and immediately made us proud enough to publish a detailed account to provide a guide to those looking for tips or themes for Museum Bookshop items.
Doing smart business through a bookshop is a goal every museum manager should strive to achieve. Addressing different kinds of customers has to offer hints and ideas, encouraging to keep looking for items capable of giving emotions and making the museum visit unforgettable.