Sam Baron and “La Ligne Pyramide Pei”: promotional items inside the Louvre by Modulstudio ART

Sam Baron and “La Ligne Pyramide Pei”: promotional items inside the Louvre by Modulstudio ART
Sam Baron Sam Baron and “La Ligne Pyramide Pei”: promotional items inside the Louvre by Modulstudio ART “La Ligne Pyramide Pei”

The news broke a few weeks ago and immediately made us proud enough to publish a detailed account to provide a guide to those looking for tips or themes for Museum Bookshop items.

Recently (April 20th, 2017) the Louvre Museum inaugurated a new line of customised promotional items (Librairie du Musée du Louvre) inside the famous Pyramide. The Museum Bookshop is actually inside the Pyramide and every visitor has to pass it, intentionally or not.

The (almost obligatory) thoroughfares which visitors are sometimes forced to use are designed so that they cannot avoid entering the Bookshops (in French 'Librerie Museal') located inside the Museum. On reflection, however, it may be no bad thing to have a moment's rest while they visit a Museum, do some shopping and maybe even take home a pocket-sized Mona Lisa (hoping in Leonardo Da Vinci’s forgiveness).

Modulstudio ART, which has collaborated with national and international Museums for years in researching and designing new dedicated promotional items, has had the honour and the duty of researching and designing new items and new promotional solutions for the Louvre sales outlet.
The creative leader of the project is Sam Baron, a French designer who with his Team has had the task of choosing and evaluating the best projects. (http://sambaron.fr/La-Ligne-Pyramide-Pei)

 

 

The “La Ligne Pyramide Pei” collection - Pyramid writing set

Librairie boutique du musée du Louvre la ligne pyramid peiPyramide to the promotional gadgets (La Ligne Pyramide Pei) while the task for Modulstudio ART was to look for and design a set of samples of promotional items that met this basic requirement, that was practical at the same time and, last but not least, that was also good value for money.
It was this very aspect that immediately prompted us to search among those items that are well known to be most popular in the Bookshops worldwide.

The choice mainly concerned pens, pencils and paperweights.
But how to convert all this into original items and give them just the right form?

That led us to put the writing instruments inside Custom triangular boxes, designed so as to enhance and reinforce the pyramid concept.
The result was exciting and caught the very essence of the product.
With the addition and adaptation of the right graphics, it all worked perfectly.
Below are some examples of how the collection was born and how its graphics, design and simplicity can co-exist without losing the basic requirement for each promotional item – that it must be affordable for everyone.