FIFA World Cup 2022
Our First Step into Top-Level Football
From the pitches of Qatar to the shelves: our experience as official licensees of World Cup merchandising.
Official Merchandise to Celebrate the Event
The 2022 World Cup was truly an unusual one: the first to be held in an Arab country, the first to be played in winter rather than summer, and the last to feature the classic roster of 32 teams.
In such a distinctive edition, how could we not play our part?
From Global Tournaments to Local Events: Unique Gadgets for Every Occasion
We were official licensees for a selection of products bearing the 2022 FIFA World Cup brand, and for us too it was a first: until then, we had never stepped into the world of sports merchandising. But since then, we’ve developed quite a taste for it…