Cycling: L’Eroica Classic 2022
The Timeless Beauty of Cycling
Reliving the charm of cycling from another era means celebrating effort, passion, and authenticity. With the official gadgets of the 2022 edition, we sought to transform this unique spirit into objects capable of conveying emotion and preserving memories.
From the Pedals to the Heart
L’Eroica was born as an event inspired by classic cycling, created to rediscover the authentic roots of an extraordinary sport.
L’Eroica celebrates timeless values such as passion, effort, sharing, and respect for tradition, becoming a cultural and human experience that goes far beyond competition.
Gadgets That Capture a Sporting Legacy
For the 2022 edition of L’Eroica, we designed, produced, and distributed several of the competition’s official gadgets: a project that further strengthened our position in the world of sports-inspired merchandising.